December 12 ,
2007
Dear
{FIRST_NAME},
Last
week I got an email from someone who needed a web site. They already
had someone offer $500 to build it for them. Sounds like a good
deal, doesn’t
it?
When
I see a price like this I surmise that the offer was by TGMBK (This
Guy My Brother Knows) or a PFK (Pimply Faced Kid). A professional
web design company wouldn’t be around long if they offered
prices like this.
We are creatures of belief. We want to think the $3,000 cash back
from a car dealer is a deal. We want to believe our children are
telling the truth when the evidence is to the contrary. And we want
to believe that a $500 web site is going to allow us to build a business.
Here are three questions you should ask yourself when choosing a
web design company:
Do They Have Success Stories?
The only way you can forecast the weather is to look at prevailing
patterns and historical data. Choosing a web design firm is no different.
They should have dozens of sites for you to look at so you can see
a pattern of historical success, as well as the quality of their
work.
Do They Specialize in Web Site Design?
Just
because someone is good with computers, like re-installing a printer
driver or bringing your laptop back to life, it doesn’t
mean they can create a web site that is attractive and generates
business. You need someone who is focused on web design.
Are They Concerned About Your Long-Term Success?
A responsible
web design company will think beyond just the site design. They
will create a site that is also search engine friendly and converts
visitors to leads or sales. A company called recently that wanted
search engine optimization for their site. The site was created
entirely in Flash, which means that the search engines can’t
read any of the text in their site. The web designer failed to create
pages that the search engines could actually read.
The same questions can be asked of companies who offer search engine
marketing. It needs to be a primary service of the company you choose.
Green
Chair has made a choice over the years to continually narrow our
focus. We focus solely on web design and Internet marketing. We
rarely do print projects and definitely don’t get into radio
or TV.
Make
a New Year’s resolution to have a professional looking
site that will attract the right people to your site, as well as
to get people to your site through the search engines. Give me a
call at 720-922-3124 to talk about your company’s web site
or online marketing needs. We want to be your Internet marketing
department.
WEB SITE
SPOTLIGHT: RickReillyOnline.com
Rick
Reilly has spent the last 23 years at Sports Illustrated as one
of America’s best loved sportswriters. He recently left
Sports Illustrated and will be joining ESPN in June. In the meantime
he needed a site to keep in touch with his fans during the six-month
non-compete period. Since debuting a couple weeks ago thousands of
people have visited his site and Rick has received several hundreds
of emails from his fans sharing how much his columns have meant to
them over the years.
[ Visit
RickReillyOnline.com ]
CHRISTMAS
GIFT FOR GOLFERS
One of our clients, Golf Guys, sells online tee times at the major
U.S. markets. They also sell gift cards that can be use for any of
the 13,000 public golf courses in the U.S. If you have golfers on
your Christmas gift list that you still need to buy for, consider
getting them a gift card. Golf Guys is offering 2-day shipping at
no cost until Christmas and a voucher for a free Lob Wedge with a
purchase of $100 or more.
[ Visit
the Gift Card page at Golf Guys ]
JUST
FOR GRINS: "Deep Thoughts by Jack Handey"
Jack
Handey was a fictional character on “Saturday Night
Live” from a decade ago. They would play pretty music with
a nice backdrop, and then have these absurd sayings scrolling down
the screen. Check out some of the funnier ones we found:
"Dad
always thought laughter was the best medicine, which I guess is
why several of us died of tuberculosis."
"I
hope if dogs ever take over the world, and they chose a king, they
don't just go by size, because I bet there are some Chihuahuas
with some good ideas."
"The
face of a child can say it all, especially the mouth part of the
face."
"If
you define cowardice as running away at the first sign of danger,
screaming and tripping and begging for mercy, then yes, Mr. Brave
man, I guess I'm a coward."
"We
tend to scoff at the beliefs of the ancients. But we can't scoff
at them personally, to their faces, and this is what annoys me."
"I
wish outer space guys would conquer the Earth and make people their
pets, because I'd like to have one of those little beds with my
name on it."
"If
I was the head of a country that lost a war, and I had to sign
a peace treaty, just as I was signing I'd glance over the treaty
and then suddenly act surprised. 'Wait a minute! I thought
WE won!' "
"One
thing about my aunt Nadie: she was gruff on the outside, but if
you ever needed something, like a spanking or a scolding, she'd
give it to you."
"Children
need encouragement. If a kid gets an answer right, tell him it
was a lucky guess. That way he develops a good, lucky feeling."
Please visit
our site at www.GreenChair.net to
see the many services we have to offer. Also, feel free to forward
this to friends who might be interested in improving their online
marketing strategies.
Services Green Chair Marketing Group offers:
