When you are in the process of building your business website, hiring an experienced and talented Denver web designer is extremely important. In Denver, less than 33 percent of small businesses have a professionally designed site. With more and more consumers in Denver turning to the Internet to research local businesses, you can see how [...]
What to Look for in a Web Designer
By Dave Carlson on November 16, 2012 in Small Biz Marketing, Small Biz Perspective, Web Site Content, Website Design
Video Testimonial for Green Chair: Dave Brown, SPCS, Inc.
We want to thank Dave Brown from SPCS, Inc., for the kind video testimonial he shot for us recently. We had a lot of laugh during the shooting and appreciate the kind words from this client of several years.
We Now Offer Google Business Photos
Google is offering a unique way for website visitors to take a closer look at your store, restaurant or business. It’s called Google Business Photos, and it works a lot like Street View in Google Maps where your website visitors take a virtual tour of your business. We have already done virtual tours for a [...]
On Being the Cheapest Web Designer
A while ago one of my clients was balking at the price I was charging her for her website. She loved the design, but said her previous designer had charged her much less. Her next statement was poignant, “But you know what? The guy is out of business now.” Kevin McCarthy, the on-purpose guru, says [...]
Embracing Perfectionism
When I moved to Ohio during the middle of fifth grade we had pencil holders on our desks with our names on them. I showed up at my desk one day and someone had written under my name, “is a nitpicker.” And I’m sure I was. Someone had obviously written this in response to the [...]
What is a Content Management System?
A Content Management System (CMS) allows you to make changes to content on your web site without you having to buy software or learn HTML. Several of the more popular CMS’s are WordPress, Joomla and Drupal. With a CMS you log into an administration area and then go to the page you want to change. [...]
How much should I spend in pay per click advertising?
The amount you spend depends on how much you can afford. I’ve worked with clients who spend $200 per month and some who spend $90,000 per month. The one who was spending $90,000 per month started out at $20,000 per month but was seeing very good results in getting leads for their company so they [...]
What are the main things I should do to succeed in pay per click advertising?
The best thing you can do is set up Conversion Tracking. This allows you to know if your advertising is getting you results. You can track conversions down to individual keywords and move your budget around for keywords that are more successful for you and also nuke keywords that aren’t getting you results. Setting up [...]
What is Pay Per Click advertising?
Pay Per Click (PPC) advertising is displaying advertisements for your company on the search engine results of the major search engines. These advertisements either show up at the top of the page in the shaded area or on the right side of the page. I’ve been managing pay per click accounts since 2003. I find [...]
What Pay Per Click advertising services do you recommend?
Over the years I’ve used a lot of different pay per click advertising services. There have always been first tier services and then second and third tier services. The first tier pay per click services would be Google Adwords and MSN adCenter. Google is the big one and they reach the greatest number of potential [...]
