A Content Management System (CMS) allows you to make changes to content on your web site without you having to buy software or learn HTML. Several of the more popular CMS’s are WordPress, Joomla and Drupal. With a CMS you log into an administration area and then go to the page you want to change. [...]
How much should I spend in pay per click advertising?
The amount you spend depends on how much you can afford. I’ve worked with clients who spend $200 per month and some who spend $90,000 per month. The one who was spending $90,000 per month started out at $20,000 per month but was seeing very good results in getting leads for their company so they [...]
What are the main things I should do to succeed in pay per click advertising?
The best thing you can do is set up Conversion Tracking. This allows you to know if your advertising is getting you results. You can track conversions down to individual keywords and move your budget around for keywords that are more successful for you and also nuke keywords that aren’t getting you results. Setting up [...]
What is Pay Per Click advertising?
Pay Per Click (PPC) advertising is displaying advertisements for your company on the search engine results of the major search engines. These advertisements either show up at the top of the page in the shaded area or on the right side of the page. I’ve been managing pay per click accounts since 2003. I find [...]
What Pay Per Click advertising services do you recommend?
Over the years I’ve used a lot of different pay per click advertising services. There have always been first tier services and then second and third tier services. The first tier pay per click services would be Google Adwords and MSN adCenter. Google is the big one and they reach the greatest number of potential [...]
The Cost of Lost Opportunities
I told a potential client I felt they were ready for a bigger, bolder website that would put them on par with their competitors. I was concerned with the cost of lost opportunity they might be experiencing with potential clients. If someone is looking for place a $50,000 contract, this client might not even get [...]
New Stories of Internet Marketing Success
Everyone loves to hear a good story and we love to tell the stories about when our clients see great success. We recently added a couple new Case Studies to our bevy of internet marketing success stories. And we rewrote several of our older ones to help clarify what we did and how they succeeded. [...]
The Numbers Behind Website Conversions
One of our clients has a 9% conversion rate on their website. This means that for every 100 visitors to their site, they get 9 leads. Since they get a couple thousand visitors to their website each month, they get a couple hundred leads through phone calls or contact forms filled out. Wouldn’t you want [...]
Will Yellow Pages Be Banned Soon?
Yesterday NPR reported that San Francisco is trying to ban distribution of phone books. Apparently, they are a huge environmental burden and gather dust in the lobbies of the city’s many apartment buildings. We were just talking with a client on Monday about whether or not it’s worth it to them to advertise in the [...]
Piece, Love & Chocolate Opens its Doors
Congratulations to Sarah Amorese and her team for their recent opening of Piece, Love & Chocolate in Boulder. They opened their doors in March but had the official ribbon cutting last Thursday. I was in their shop a few weeks ago and went out the door with some delicious brownies, a chocolate bar and a [...]
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