Telling Stories to Influence People

I believe that telling stories and showing pictures will be foundational to many Internet marketing strategy. We can tell stories in the emails and also tell stories on the web site. It’s not enough to just give informational. We want to entice and persuade, and that comes through stories.

I am actually getting tired of seeing so much content on some web site. As a Search Engine Optimizer, I know that Content is King on the Internet, but I wonder how effective we might be if we pared down the content on our sites and just told stories. Or just cut out the extra crap.

I recently took off quite a bit on my web site. The page looks a little sparse but that's fine for now. We'll see how well it works. I've had several calls recently for sales so maybe it's working. Nothing scientific, just anecdotal.