Having a couple young daughters, I get to watch the latest kid’s movies. While watching “The Shaggy Dog” recently my eye was drawn to the wall behind Tim Allen’s character’s desk. There was a football jersey and a varsity letter from Tim Allen’s real life high school. I thought, Hey, I have that same varsity letter somewhere in my boxes.

Tim Allen and I both graduated from Seaholm High School in Birmingham, Mich., though he was gone eight years by the time I donned my graduation robe.

In December, 1994, Tim Allen reached the top of the list on three categories–TV, movies and books. “Home Improvement” was the No. 1 show, his autobiographical book, Don’t Stand Too Close to a Naked Man, reached No. 1 on the New York Times bestseller list in October and trailed only the Pope’s book that December. And his movie, “The Santa Clause,” was tops at the box office. This was a pretty remarkable feat.

Tim Allen reached that peak because he used his talents to make people laugh and took advantage of his popularity. And he was in the right place at the right time.

Today is the right time for search engine marketing. There is a lot of interest in the getting visitors to web sites through the search engines. We been looking at a variety of techniques and nailing down our procedures. Our clients are seeing a lot of good results with higher rankings and more visitors. Also, this past year I attained recognition as a Qualified Google Advertising Professional. This gives our clients confidence that I know what I’m talking about in regard to the Google Adwords program.

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