Pontiac Denver

There is an advertisement here in Denver where they end the commercial by saying, "Google us on Pontiac Denver." I haven't quite figured out why they are doing this. By typing in Pontiac Denver they are basically opening themselves up to their competition. The visitor will see all the other dealers in Denver who also sell Pontiacs.

The fact is I don't exactly remember which dealer paid for this commercial, but I'm pretty sure they aren't in the top spot for the organic listings, nor are they in the sponsored links (pay per click). If they dominated the search engines on this term then it would make sense.

But I wouldn't open up myself to the competion like this. My suspicion is that the advertising company doesn't really understand search engine optimization and they just fell in love with the idea of Googling a term, which is now a verb.