Internet Magic

Our client had a section of their large web site with thousands of pages. But they had a problem. None of the page were showing up in Google’s database. We discovered the previous webmaster had set up things wrong with the robots.txt file on their site. As a result none of the pages were getting indexed. By changing just one character in the robots.txt file and doing a few other things there are now 11,000 pages indexed in Google and they went from 465 searches a month to more than 6,300.

A similar situation happened to another client. The client’s webmaster put something on the robots.txt that basically told the search engines not to index any of the pages. Because their sales depended so heavily upon search engine traffic, their sales dropped from $1.3 million per year to $300K. The client found out three months later what had happened, but by that time it was too late.

When we do search engine optimization for a client one of our first priorities is to make sure that Google is indexing all the pages (putting the pages in their database). We can do keyword research and link building until we’re blue in the face, but if Google couldn’t find the pages then the work we would do was for naught.

So, make sure your Internet marketing person is making sure all your pages are in Google database and then move forward with the next steps — keyword set up and link building. If you don’t have a company yet helping you with search engine optimization, give us a call at 720-922-3124.