Have an interesting quote hanging on my wall – “Cut your costs to the bone – stop leaking money, you many need it!”

I read recently that businesses have started to see more profits lately and one of the reasons this has come about was because companies have been cutting out the fat in their budgets. I’m sorry to see people laid off. Often the other people in the department have to pick up the slack for the person who has been lost.

I’ve cut quite a few expenses over the last year. I moved my office into my home and save several hundred dollars a month. I found I rarely used my office for client or sales meeting because I like to see what a business’ environment looks like.

I also reduced my mobile wireless from $60 per month to $15 per month, and I got rid of services that I no longer use.

One client I’m working with now is reducing his Yellow Pages expenses from $8000/mn to $3,000/mn starting in January. By doing this he will free up more money to do online marketing, which reaches a greater number of people at a lower cost per lead. And there is more accountability because I can show him in his web site statistics the leads directly attributed to online marketing.

What are some marketing expenses have eliminated or shifted to more effective marketing? I’d like to hear what you’ve learned.

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