I watch a video the other day about online conversions. The speaker remarked that a company shouldn’t spend all their development money on the initial site. They should keep some of it back for testing and changes after the site is has been launched.
For example, if they only have $10K to put towards development, they should get a site that’s worth $7,500. And then use the remaining $2,500 in the following months to work out the kinks and add features they hadn’t thought of before.
This is what I’m suggesting for new clients who are having us design and program bigger sites. We try as hard as we can in the Discovery Phase of our development process to think through everything. Invariably they see a feature on another site that they like and want to add it, but don’t have the money to have it added.
With Conversion Testing you have to try out different headlines, graphics and such, to see what causes the most conversions or phone calls. Once you nail down a good conversion rate, then you can start adding your marketing dollars to get visitors to your site.
