I gave friend of mine a quote on web design for his company. His boss was surprised that I had quoted them $5000 for a high quality marketing web site. This included the design and programming of the site, as well as $1500 for writing all the content on the site.
They had been quoted $1000 by the company who does their computer maintenance in their office. He originally contacted me because this same company had already taken a year trying to put together a site for them. If they presented a well-designed, highly functional site, my friend never would have contacted me in the first place. But they didn’t.
I could have gotten the site done in less than a month for them, and it would have started getting them business soon after that. I gave my friend an analogy about windows since they are in that industry in Orlando:
“Let’s say a hurricane comes in and blows out all my windows. Instead of paying the higher price for a triple pane with solar glazing, I go out to the junk yard and find single pane windows that kind of fit my windows. I might need to cut out frames or fill in gaps with Great Stuff, but they do the job of keeping out water and maybe heat. Officially, they are windows. But it’s not the same as having the good windows installed by a professional.
“The same can be said about web sites. In the long run (and even in the short run) it’s worth it to have a well designed web site that has been done by professional web designers.”
I thought this was a good analogy but they still didn’t bite. And they still don’t have a web site up a couple months later.
They could have saved $1500 by doing the writing themselves, so the difference in prices would have only been $2500. It would have taken less than one new project to pay for the site and after the design has been paid for you will have a great looking, highly functional web site.
