Case Study: Custom Programming Success

Overview of Our Client's Strategy

Our client owns a flyer delivery service for real estate professionals. Her clients had to have drop off the flyers at the printers, where she would pick them up herself. She was driving all over town through bad traffic to pick up print jobs.

Analysis of the Situation

The client had been trying for three years to get her web site to work effectively. She had experienced frustration in finding someone who understood her problem and offered a good solution. She knew that having a usable web site would help her spend less time in the car and more time serving her customers and making sales. And because she used an invoicing system, she had thousands in accounts receivable from slow-paying customers.

Implementation of a Solution

We developed a process where her customers uploaded their flyers through the site and the print jobs were automatically sent to a local Kinkos for printing, eliminating the need for her and clients to drive to the print shop. We negotiated on behalf of the client to reduce the printing price by almost 66 percent. We also had Kinkos deliver the printing to our client. The site also started taking credit cards.

The Results of Our Work

By implementing our process, the client was able to save herself many hours in the car driving back and forth to the printers. She was also able to make more money on the printing. The CTO of Kinko was impressed that no one else in the U.S. was using this system. Our client was also able to greatly reduce her accounts receivables as a result of taking credit cards.

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