Home > Case
Studies for Internet Marketing
 |
SEARCH ENGINE
MARKETING
OVERVIEW
(PDF 43KB) |
Case Studies for Internet Marketing
ONLINE STORES SALES SUCCESS
Our client had an online store. They were spending $15,000
each month on pay per click advertising. This resulted in about
$225,000 per month in sales. They didn't know which clicks were
leading to sales because they didn't track the clicks. There
rankings in the natural listings was minimal because they hadn't
done keyword research on what visitors were using to try to find
a site like theres. They weren't able to quantify results because
their web statistics program only showed very general traffic
information. They were also doing a an irregular email newsletter
even though they had more than 32,000 emails in their database.
WEB SITE
REDESIGN AND SEARCH ENGINE MARKETING
Our client sells custom-made pieces of machinery to help other
companies get greater visibility at major events. They had two
people working part-time to manufacture and sell their products.
CUSTOM PROGRAMMING SUCCESS
Our
client owns a flyer delivery service for real estate professionals.
Her clients had to have drop off the flyers at the printers, where
she would pick them up herself. She was driving all over town through
bad traffic to pick up print jobs.
CONTINUOUS SALES GROWTH
OVER SIX YEARS
Our client is a manufacturing rep in the U.S. for an overseas
company. In 2001, they had decent sales, relationships with resellers,
highly competent leadership, and a showroom in Orlando, Fla. They
had a single page as their web site that contained contact information
and a small amount of information about their products.
LARGE PRODUCT INTERNET
MARKETING
Our client a large item online, which they also advertised on
TV, radio, and direct sales. They were spending about $20,000 per
month in pay per click advertising, and were paying about $98 per
lead. At their peak, they got 407 leads in one month through pay
per click.
|
