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Case Study: Large Product Internet Marketing
Overview of Our Client's Situation
Our client a large item online, which they also advertised on TV,
radio, and direct sales. They were spending about $20,000 per month
in pay per click advertising, and were paying about $98 per lead.
At their peak, they got 407 leads in one month through pay per
click.
Analysis of the Situation
In their pay per click they were bidding too much on the major
keywords and were sending all their visitors to their home page.
They needed to bid on more phrases and then send them to landing
pages within their site. We helped them establish that they would
make $300 on each lead they got because the net profit on each
sale was $15,000 and they converted 1 out of 50 online leads to
sales.
Implementation of a Solution
We created a dozen or more landing pages on their site that were
also optimized for the natual search engine results. Created a
list of more than 1,500 keywords for them to bid on. These phrases
had less traffic than the major keywords but had a higher likelihood
of converting to sales. They also doubled their monthly budget.
Results of Our Work
Through our tactics, our client raised their monthly budget to
more than $80,000 per month because of increased number of leads
and sales. Their monthly leads went to over 1,700 per month and
their cost per lead went down to $42 per lead. Overall, the Return
on Investment went up over 380 percent from when we first started
doing their pay per click. And this doesn't include the amount
of traffic they were able to get through the natural search results.
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