Case Study: Continuous Sales Growth Over Six Years
Overview of Our Client's Situation
Our client is a manufacturing rep in the U.S. for an overseas company. In 2001, they had decent sales, relationships with resellers, highly competent leadership, and a showroom in Orlando, Fla. They had a single page as their web site that contained contact information and a small amount of information about their products.
Analysis of the Situation
Our client needed a more robust web site that highlighted and demonstrated their various products, as well as a downloadable PDF catalog. They also needed visitors to the site through the search engines.
Implementation of a Solution
We created a fully-functional web site with product description and pictures that elevated their business greatly with approximately 70 pages. We added video demonstrations of 12 of their products and created them in such a way that their customers could view them from locations with lower speed Internet access. We designed four other sites that were focused on specific product offerings. We also created an online store for their smaller products.
The Results
Since we started their web site traffic has gone from a few hundred visitors a month to more than 13,600 visitors on six different web sites. The sales have gone up by approximately 500 percent, which the sales manager largely attributes to the Internet marketing strategy that we implemented. Their online store recently had more than $4,400 in sales for one month. Our client has been with us now for six years.
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