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Case Study: Continuous Sales Growth Over Six Years
Overview of Our Client's Situation
Our client is a manufacturing rep in the U.S. for an overseas company.
In 2001, they had decent sales, relationships with resellers, highly
competent leadership, and a showroom in Orlando, Fla. They had
a single page as their web site that contained contact information
and a small amount of information about their products.
Analysis of the Situation
Our client needed a more robust web site that highlighted and
demonstrated their various products, as well as a downloadable
PDF catalog. They also needed visitors to the site through the
search engines.
Implementation of a Solution
We created a fully-functional web site with product description
and pictures that elevated their business greatly with approximately
70 pages. We added video demonstrations of 12 of their products
and created them in such a way that their customers could view
them from locations with lower speed Internet access. We designed
four other sites that were focused on specific product offerings.
We also created an online store for their smaller products.
The Results
Since we started their web site traffic has gone from a few
hundred visitors a month to more than 13,600 visitors on six
different web sites. The sales have gone up by approximately
500 percent, which the sales manager largely attributes to
the Internet marketing strategy that we implemented. Their
online store recently had more than $4,400 in sales for one
month. Our client has been with us now for six years.
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