The amount you spend depends on how much you can afford. I’ve worked with clients who spend $200 per month and some who spend $90,000 per month. The one who was spending $90,000 per month started out at $20,000 per month but was seeing very good results in getting leads for their company so they [...]
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What are the main things I should do to succeed in pay per click advertising?
The best thing you can do is set up Conversion Tracking. This allows you to know if your advertising is getting you results. You can track conversions down to individual keywords and move your budget around for keywords that are more successful for you and also nuke keywords that aren’t getting you results. Setting up [...]
What is Pay Per Click advertising?
Pay Per Click (PPC) advertising is displaying advertisements for your company on the search engine results of the major search engines. These advertisements either show up at the top of the page in the shaded area or on the right side of the page. I’ve been managing pay per click accounts since 2003. I find [...]
What Pay Per Click advertising services do you recommend?
Over the years I’ve used a lot of different pay per click advertising services. There have always been first tier services and then second and third tier services. The first tier pay per click services would be Google Adwords and MSN adCenter. Google is the big one and they reach the greatest number of potential [...]
New Stories of Internet Marketing Success
Everyone loves to hear a good story and we love to tell the stories about when our clients see great success. We recently added a couple new Case Studies to our bevy of internet marketing success stories. And we rewrote several of our older ones to help clarify what we did and how they succeeded. [...]
Will Yellow Pages Be Banned Soon?
Yesterday NPR reported that San Francisco is trying to ban distribution of phone books. Apparently, they are a huge environmental burden and gather dust in the lobbies of the city’s many apartment buildings. We were just talking with a client on Monday about whether or not it’s worth it to them to advertise in the [...]
SEO Scammers Emails
“We just visited your site and feel confident that we can generate top organic rankings for your site. Please be so kind as to respond to this message and we will prepare a proposal to take your web-based business to the next level.” I get these emails all the time. How about you? What I’m [...]
Internet Marketing Expertise
In the movie, Raising Arizona, there was a gnarly character played by Tex Cobb describing to Nathan Arizona about his ability to find babies. Remarking on the police’s inablity to find Nathan Arizona’s kidnapped son, Tex’s best line was, “If you want to find a baby, call me. If you want to find a donut, [...]
Getting What You Pay For
By Dave Carlson on April 30, 2010 in Search Engine Marketing, Small Biz Marketing, Small Biz Perspective
I sat with some people who have a large ecommerce site. They were one of the few sites that made it through the Tech Bust from the last couple years ago. They started out by getting money on a per acquisition basis but changed their business plan when they came to realize something about human [...]
The Great Potential of Internet Marketing
I had lunch with a potential new client the other day. He and I were talking about redesigning his web site to help him get more visitors and have them buy more of his products. He has great potential. One reason this is so is because he does a lot of writing and has many [...]
