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Getting Your Pages into Google’s Database

By on February 26, 2010 in Search Engine Marketing

Our client had a section of their large web site with thousands of pages. But they had a problem. None of the page were showing up in Google’s database. We discovered the previous webmaster had set up things wrong with the robots.txt file on their site. As a result none of the pages were getting [...]

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Conversion Testing When Building a New Site

By on October 26, 2009 in Search Engine Marketing, Website Design

I watch a video the other day about online conversions. The speaker remarked that a company shouldn’t spend all their development money on the initial site. They should keep some of it back for testing and changes after the site is has been launched. For example, if they only have $10K to put towards development, [...]

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Do-It-Yourself Internet Marketing

By on September 24, 2009 in Search Engine Marketing

This afternoon I was talking with a gentleman about his web site, and it made me think about do-it-yourself marketing. The first incident was when I talked with a company that sold western wear — you know cowboy boots, cowboy hats and western shirts. I talked with the guy in charge of this company’s web [...]

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Spotting a Phony Search Marketing Company

By on December 7, 2008 in Search Engine Marketing

Raise your hand if you’ve ever received an email promising top 10 placement on the search engines. I get them all the time. The companies sending them prey on web site owners who know they should be doing search engine marketing (SEM). These companies make promises about increased ranking, but they often leader the web [...]

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I Googled on Yahoo!

By on May 24, 2006 in Search Engine Marketing, Small Biz Perspective

I was just talking with a client on the phone and happened to be on the Yahoo! home page. I needed to find some information so I used the search feature. I was able to get the information I needed quickly. The funny thing was in communicating this to my client, Amy. I told her, [...]

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Answering Questions from a College Student

By on March 21, 2006 in Search Engine Marketing, Website Design

I was asked by a college student to answer some questions about life in the design world. You might be interested to hear some of my responses. Designer Interview Questions: 1. Have you specialized in any particular area of Graphic Design? I specialize in web site design. We do some logo design, business cards and [...]

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Getting Help with Search Engine Optimization

By on January 9, 2005 in Search Engine Marketing

My daughter was seven years old when she wrote a note for my wife, “I need sum help.” We have the Post-It up next to our phone to remind ourselves to ask for help when we need it. Often people are reluctant to say they need “sum help”. We could all use “sum help”. If [...]

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