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When it Comes to Website Content, Less Can be More

too little content, too much content

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Ning – A Profile in Profiles

Ning was introduced to us by a prospective client who “knew nothing about internet marketing.” He had been working in restaurants for years and wanted to create a Myspace for his 400 employees. Though we didn’t feel like this would be the best option, it did set us in motion to figure what would be [...]

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Telling Stories to Influence People

I believe that telling stories and showing pictures will be foundational to many Internet marketing strategy. We can tell stories in the emails and also tell stories on the web site. It’s not enough to just give information. We want to entice and persuade, and that comes through stories. I am actually getting tired of [...]

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