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The Numbers Behind Website Conversions

One of our clients has a 9% conversion rate on their website. This means that for every 100 visitors to their site, they get 9 leads. Since they get a couple thousand visitors to their website each month, they get a couple hundred leads through phone calls or contact forms filled out. Wouldn’t you want [...]

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The Cost of Lost Opportunities

I just got an email from someone for whom I’d given a bid. He chose another company who could do the same work for 50 percent of what I bid. I’m sure if he did some more investigating he could have found someone who would have done it for 25 percent of my bid. Or [...]

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