I told a potential client I felt they were ready for a bigger, bolder website that would put them on par with their competitors. I was concerned with the cost of lost opportunity they might be experiencing with potential clients. If someone is looking for place a $50,000 contract, this client might not even get the opportunity to bid on the project because all their competitors look more professional because they have better websites.
I think sometimes we think we have such a great reputation that we don’t need an outstanding website. But I’m sure many people come to our website who haven’t necessarily heard of us. So, the only way they can judge us is by design and content of our website.
I would suggest a good place to start is by looking at your five closest competitors and to compare your site to them. If you are lacking great design and persuasive content, then you should look at spending some money on a redesign as a long-term investment in your marketing and sales.
You want to be able to at least get in the door to bid on projects. The cost of lost opportunities can be pretty steep when you’re dismissed because of a poor website.