Email Blast

An email blast is an excellent way to continue communicating with clients, customers, potential customers and constituents. With an email blast, you can show off your products, tell them about sales, tell them some of the projects you've been working on, or just communicate helpful information about your field of expertise.

[ Samples of Email blast sent out by Green Chair Marketing Group ]

A good place to start your email blast is your current database. As you meet people you can add them to your list. It's a good idea to ask permission to send them your newsletter.

One of my old clients had a store where she sold T-shirts and other goods. When people came into the shop she offered to sign them up for an email newsletter. She has hundreds of people on her list from doing this. On a regular basis she sent out an email telling her recipients about new products she had and how they could order them.

The next place to gather names for an email blast is on your web site. If you don't have a sign up already, we can help you set up a sign-up on your site. When they sign up, they will automatically be put into a database for the next time you want to send out a blast. With this system, they can also unsubscribe from your newsletter. This way you won't have to add and subtract people from your list by hand.

If you have a third-party list, most legitimate email services will not allow you to send them out without expressed permission from the recipient. One way to use third-party lists legitimately is to send out an invitation to join your list with a great offer. You many get up to 25 percent of the recipients to join your list. We have found that the people who actually sign up for your list end up buying more than the greater majority of people who did not sign up. And you won't get banned by Internet Service Providers, which could affect your daily email service if you are tagged as a spammer.

We can help you develop content for your email blast campaign. We have talented copywriters who can help you put together great content. These are some things you can put in your email:

• What's going on in your industry
• Specials and sales your company might be offering
• Contests
• Events
• Perspective on news events
• Essays on topics that would interest your visitors

You can send your emails as HTML (looks like a Web page) or text (doesn't have graphics). We can design your HTML email blast with various graphics and formats. We can even make it look like your web site with hot links to different pages on your site. This type of email often receives higher results and is more trackable.

We can test your email with small groups several times with various headlines and offers to see which one is most effective. Then we would send out the most effective one to your larger list. It will help you determine the best way to communicate with your list and then reap the results with a highly effective email marketing campaign. You can do this with each email you send out.

We will give you reports about how well your marketing went. Our report will tell you:

• How many people received the email
• How many people opened the email
• How many of the emails were bad
• How many times your various links were clicked on
• We can tell you who clicked on what link. By knowing this, you can follow up with a coupon or an invitation targeted toward the page they clicked on.

WHAT GREEN CHAIR MARKETING GROUP OFFERS

We can help you plan out your email blast strategy so that it will be most effective. We can help you determine the content, frequency of sending, and your offerings.

I can work with you to come up with concise, well-written content for your email. I have professional editors who will check the content of the email for typos, misspellings and clarity.

We can help design the HTML email that looks nice and will move your audience to action.

We have resources to help clean up your database. We will remove duplicates, update addresses, and format it in a way that is most usable.

Call us today at 720-922-3124, and we will get started on helping you reach your audience with highly effective and cost-effective emails. Or you can fill out a Contact Form.

ARTICLES ABOUT EMAIL MARKETING

Making Email Marketing Work for You

Email Signatures - Making the Most of a Simple Marketing Tool

Creating Imaginative and Effective Email Newsletters

Getting the Most Out of Your Email Marketing Efforts

Is Personalization the Holy Grail of Email Marketing?

Should we ePublish an eNewsletter?

Green Chair Marketing Group is located in Denver, Colorado, and specializes in web design, search engine optimization and email marketing. Give us a call at 720-922-3124 to talk about your Internet marketing needs.