It takes time and effort to do good job marketing a site through the search engines. Probably the most well-known way to get visitors to a website is through search engine optimization. Search engine optimization involves applying a variety of tactics on your website to get higher search engine rankings, which result in greater traffic.
Another way to get visitors to your site is through pay per click advertising. These are the sponsored links you see on the right column of the search engine results page. In a nutshell, you bid on keywords relevant to your business and then pay a small fee whenever someone clicks on your ad.
If your company focuses on a local market, then you should put great effort toward local search engine marketing. This is a huge factor for online success for local businesses, especially service businesses.
The strategies above will get you more traffic and the next step is to turn more of those visitors to leads through conversion optimization. Just a small increase in your conversion rate can double or triple your leads, and the increase can come from slight changes in content or graphics.
If you really don’t know what you want, then you should talk with one of our web marketing consultants. He or she can help steer you in the right direction or audit your site to help you know what would help you be more successful.
We don’t know what you’ll need until we sit down and talk with you. We promise not to embarrass or browbeat you into accepting a monthly marketing budget that is not realistic for you. We are very passionate about helping businesses grow their sales through online marketing but are very low pressure during the sales process.
So, please call us today at 720-427-5660 or fill out a form. We’ll set up a time to meet with you to talk through what you need and what would work best for your budget and what you hope to accomplish. We offer a FREE one-hour consultation for companies looking for ongoing marketing.