A couple years ago my friend Tim and I were coming out of the Air Force-University of Utah football game. Someone was giving away Quattro shavers. I took one because I can’t pass up free stuff. It’s now hanging in my shower but I haven’t used it much because I prefer my Mach 3 Turbo. But I didn’t buy that one either.
I got the Mach 3 in the mail, and I doubt I would have bought it. But since it was free I tried it and really like it. I will continue to use it and buy replacements. I told Tim this, and he told me got one free in the mail, too, and loves it. I also overheard one of the cadets from Air Force say something about loving his Mach 3.
Anyway, the Quattro has four blades, and reminds me of the Saturday Night Live fake commercial about the triple blade where the last blade rips the hair out by the root. Tim and I remarked that by the time his 8 year old son, Will, was old enough to shave there will be razors with 12 blades.
Having been succesfully convinced that the Mach 3 is a great product, I guess I have to try other products I see in commercial that might be of worth. And I wonder where their sales would be today if they had originally taken the millions of dollars they spent in TV advertising and put it towards giveaways in the mail and at football games. Guess we’ll never know.
So I’m trying to figure out if there is anything I can giveaway that would get me new potential clients. This could be some basic optimization on one page for a web site, or set up a pay per click account for free. We’ll have to see.