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Per Click Advertising
Pay Per Click AdvertisingWhen you go to search engines, you see areas on the pages that show Sponsored Links. On Yahoo! it's at the top of the page and on Google it's on the right hand side. Companies pay a certain amount for each time someone clicks through to their site on the Sponsored Links. Pay Per Click is an excellent way to get visitors to your site quickly. Another name for it is pay per performance. Read more about Google Adwords and Overture pay per performance. How Pay Per Click WorksA company will research what search terms are most popular for finding a company like theirs and then develop Sponsored Links that will describe their service or product in two sentences. The company then determines how much they are willing to spend to get a visitor to their site. You can also determine an upper limit of how much they are willing to spend on a daily or monthly basis so you aren't socked with an unexpectedly large charge. Overture is the largest Pay Per Click provider, accounting for about 75% of these services on the Internet. Their minimum bid for a search term is $.10 per click. Google's minimum is $.05 per click through. Other Pay Per Click services charge even less but are much smaller. Once a company has written their Sponsored Link and determined what they are willing to pay, then they are ready to go. When someone clicks on their sponsored link, their account will be charged the amount they had landed on. To put your mind at ease, there are safeguards in the Pay Per Click software that prevents you being charged if your competition decides to click on your link 50 times in a row. The value of Pay Per Click is that you are getting visitors to your site who are sincerely interested in your services. So you are developing highly qualified leads. How We Can Help with Pay Per ClickGreen Chair Marketing Group will work with you to develop high quality Sponsored Links for your company's web site. We will research what search terms would work most effectively for you and your business. We will then set up your account on one or more of the Pay Per Click services. The cost of our services will depend on several factors. Research and set up will generally run $400-500 for smaller sites, and then a monthly fee of $150 for maintenance. We check your ads twice a month, make changes to help you be more effective, and send you a report on your activity. You may cancel the maintenance at any time, but we suggest you keep doing it so your advertising can remain effective. Please fill out our contact form to the right to let us know how we can help you. |
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5808 S. Rapp St., Suite 235 Littleton, CO 80120 - in the Denver Metro area - 720-922-3124 |
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