Pay Per Click Advertising

Rank Higher Sooner with PPC Ads

Pay Per Click (PPC) advertises your business on search engine results pages or content pages. Pay Per Click is an excellent way to get visitors to your site quickly. Another name for PPC is pay per performance. Read more about Google Adwords and Overture pay per performance. Are these pages current?

When someone clicks on your ad, you pay a certain amount per click, depending on your market. You can control how much you pay per month and how high you are placed compared to other advertisers.

You can use two kinds of PPC: auction style and flat rate.

Auction style PPC places your ad on the search engine results pages of Google, Yahoo! and MSN. Your advertisement typically shows up on the right side of the page. When the phrase is more competitive, ads may also show at the top of the page. The price you pay is based upon how much you bid, how relevant your ad is, and how relevant the page is where the visitor is being sent.

Flat-rate PPC charges you a set price each time a visitor clicks on your ad. Shopping sites commonly use flat-rate PPC ads. Yahoo! also offers the Paid Inclusion program, which lists your site in the organic search engine results. You pay each time someone clicks on your listing. CURRENT INFO?

PPC works well in partnership with Search Engine Optimization. It allows you to market the keywords phrases that can be missed through SEO. And PPC allows you to track your conversions so you can see how well your marketing dollars are doing.

How Pay Per Click Works

You research what search terms are most popular for finding a company like yours. Then you write PPC ads, also called Sponsored Links, that describe your service or product in two sentences. Next you set your budget based on how much you are willing to spend to get a visitor to your site. You can also set an upper limit on how much to spend on a daily or monthly basis.

Once you have written your Sponsored Link and determined what you are willing to pay, you are ready to go. When someone clicks on your sponsored link, your account is charged the amount the visitor landed on.

The value of Pay Per Click is that you get visitors to your site who are truly interested in your services. You are developing highly qualified leads.

How We Help You with Pay Per Click

You can use our expertise to develop high quality Sponsored Links for your site and monitor your PPC advertising campaign. First, we research and select the search terms most effective for you and your business. Then we set up your account on one or more of the Pay Per Click services. We also offer monthly maintenance services.

The cost of our services depends on several factors. Research and set up generally run $400-500 for smaller sites. You pay the PPC provider directly for clicks on the terms selected.

Our monthly maintenance services typically cost $150 for smaller sites. We check your ads twice a month, make changes to make your results more effective, and send you a report on your ad activity. You may cancel the maintenance at any time, but we encourage you to keep it so your advertising campaign stays effective.

Call us today at 303-722-3124 to start your Pay Per Click advertising campaign. Or simply fill out the contact form.

Green Chair Marketing Group is located in Denver, Colorado, and specializes in web design, search engine optimization and email marketing. Give us a call at 720-922-3124 to talk about your Internet marketing needs.