Several years ago I was talking with a graphic designer who told me he charged several thousand dollars to design a logo. I was a little shocked until he told me how he explained the pricing to his clients.
“I tell the client that it’s worth the price because of how many times you use a logo,” he said. “The logo can be viewed hundreds or thousands of times a day. And each time the logo gives an impression about your company.”
So, here are some places where you can use your logo:
1. Web Site
Obviously you can put it at the top of your website and then throughout it. You can even animate, which we did for our client, Quantix.
2. Business Card
The logo should hold a prominent place on your business card. You don’t have to fill up the card with your logo but it should be identifiable. A good logo will look good at 1/4 inch by 1/4, as well as 4 feet by 4 feet.
Creating letterhead can be tricky with some logos. We recently created a great looking logo for a company but it was a bit difficult to make it work on the letterhead because it was so tall.
4. Promotional Products
Putting a logo on a promo piece can help you be remembered long after the trade show is over. Just make sure it’s an appropriate promo piece for your type of business.
5. Vehicle Signage
This can be just some regular vinyl on the side of a car or truck, or can be used as part of vehicle wrap. Click here to check out what our client, Piece, Love & Chocolate, did with their van.
6. Storefront Signage
You can put your logo on your storefront through vinyl lettering on the window, or a hanging sign.
And then you can silkscreen it on t-shirts for your workers or embroider it on a dress shirt or hats.
So, there are a ton of ways to use your logo to build your brand in the community. If you’d like help on building a new logo, visit our page on logo design.