Web Marketing Plan
Create A Custom Plan For Your Web Site
When we develop a comprehensive plan to market your site, we evaluate your market and competition. Then put together a plan to make your site effective with the search engines. If you already have a site, we assess where you stand on the search engine
Market Overview
We analyze what you are marketing and give you an overview of the best approach to get you the most visitors to your site in the most cost effective way.
Competition Analysis
We look at their top three competitors and explore how they gather leads. We examine what seems to work for them and what doesn’t.
Target Market
Based on our overview of your target audience, we come up with several personas that represent the target audience for your web site. We use the personas throughout the development process to determine the design, content and calls to action on your site. We determine how your typical clients gather information, how they like to be communicated with, how they ask for information, how they make decisions, and several other factors.
Comprehensive Site Analysis
We give you suggestions from a technical point of view to help your site be indexed better by the search engines. We also suggest changes in navigation and call to action to help you get more leads.
Online Marketing Strategy Recommendation
We give you an overview of recommendations of various strategies to get more visitors to your site.
Timeline
The timeline is a schedule of approval points throughout the development process. It spells out target dates for the planning, design, implementation and testing of your marketing strategy. We show you what we will do the first three months and beyond.
Web Statistics Set-Up
We set up a statistics program on your site so you can see how many visitors are coming to your site, where they are coming from, and what they are doing once they get there.
Complementary Offline Strategies
We make recommendations about how you can integrate your offline marketing strategy with your online marketing strategy.
Ongoing Account Management
We show you the activities our account management team does on a regular basis to continue to get visitors to your site and convert them to leads.
Call us today at 720-922-3124 to discuss your web site marketing plan. Or just fill out a Contact Form.