SEARCH ENGINE MARKETING OVERVIEW (PDF 43KB)

Web Marketing Plan

We will develop a comprehensive plan to market your site. If you already have a site we will evaluate it concerning where you stand on the search engine. Otherwise we will move forward with looking at your market and competition and then put together a plan to help your site be effective with the search engines.

Market Overview

We will do a general analysis of what you are marketing and an overview on what approach will get you the most visitors to your site in the most cost effective manner.

Competition Analysis

We will look at their top three competitors and explore what they are doing to gather leads. We will examine what we feel is working for them and what doesn’t seem to be working.

Target Market

We will do an overview of your target audience and then come up with several personas, which is the target audience for your web site. We use the personas throughout the development process to determine the design, content and calls to action on your site. We’ll determine how your typical clients gather information, how they like to be communicated with, how they ask for information, how they make decisions, and several other factors.

Comprehensive Site Analysis

We will give you suggestions from a technical point of view that will help your site be indexed better by the search engines. We will also suggest changes in navigation and call to action to help you get more leads.

Online Marketing Strategy Recommendation

We will give you an overview of recommendations of various strategies to get more visitors to your site through

Timeline

The timeline is a schedule of approval points throughout the development process. It spells out target dates for the planning, design, implementation and testing of your marketing strategy. We will give you a show you what we will do the first three months, as well as the subsequent months following.

Web Statistics Set-Up

We will set up a statistics program on your site so you can see how many visitors are coming to your site, where they are coming from, and what they are doing once they get there.

Complementary Offline Strategies

We will make recommendations concerning integrating your offline marketing strategy with your online marketing strategy.

Ongoing Account Management

We will show you what our account management team will do on a regular basis to continue to get visitors to your site and convert them to leads.

DOWNLOADABLE BROCHURES

:: Green Chair Overview

:: Web Site Design Overview

:: Search Engine Marketing

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