Pay Per Click (PPC) advertising is displaying advertisements for your company on the search engine results of the major search engines. These advertisements either show up at the top of the page in the shaded area or on the right side of the page.
I’ve been managing pay per click accounts since 2003. I find it a great way to get traffic to your site quickly and also a way to advertise your company more broadly than with search engine optimization (SEO). It’s definitely a different animal than SEO but it’s a good complement to SEO.
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