Our client had an online store that brought in about $225,000 per month in sales. They were spending $15,000 each month on pay per click advertising. Their rankings in the search engines were minimal. Their web statistics program only showed very general traffic information. And they only sporadically sent out an email newsletter even though they had a large database.
We suspected they were being penalized by the search engines for several things involving the programming on their website. We also suspected their email newsletter was being blocked by spam blockers because the names of the products they sold were often on used in spam emails. And they were probably wasting money in their pay per click advertising.
For the pay per click advertising, we started tracking the clicks down to the individual terms and the actual sales resulting from them. We deleted keywords not getting enough sales and increased the bids on ones that brought sales. We also optimized their site for appropriate keywords. With the newsletter, we made some design changes to lessen the probability of being blocked by spam filters and implemented a powerful web statistics program to analyze their site’s traffic.
Through our tactics, the client saw these results:
Want to see the same kind of results? Call us today at 720-427-5660 and we will talk with you to see how we can help you see great results with your online marketing.