The local chapter of a national organization had a website that was corporately created and maintained. They had very little control over certain aspects of it or ability to customize it to their demographic. They wanted more visibility to their web site because they had sold a large amount of advertisement on one of their directories.
Their directory wasn’t very visible to the search engines. They were only getting a couple hundred visitors a month to the business directory. One of the first things we noticed was there was some code blocking search engines from accessing their site. There were also some formatting problems with the way their URL structure.
The first thing we did was remove the computer code preventing access by the search engines to the business directory. The major thing we did was change the URL formatting to take advantage of the power of the national organization’s domain name, which was very important to their search engine success.
Our client immediately started seeing an increase in their search engine results. Here are more specifics:
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