Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat...
The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans....
About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me...
Over the last couple of years, I’ve had a side hustle of refinishing furniture and making large signs out of old fence slats. I’ve even converted an old piano into a wine bar. Things got more serious about a year and a half ago when I started working part-time for 4...
Should, should, should. We need to quit shoulding on ourselves. Small business owners face an overwhelming number of things they should be doing. Rather than heap guilt on you about the million things you aren’t doing, let’s pick a couple of things that will move you...
