Make Your Website Content Easier to Read

Make Your Website Content Easier to Read

Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat...
Content Marketing for Local Businesses

Content Marketing for Local Businesses

The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans....
Capturing Your Creative Ideas

Capturing Your Creative Ideas

About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me...