The Marketing Spinning Wheel: Consistent Marketing Work to Keep You Visible

This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. Continuously putting yourself in front of potential customers is essential for any business. This consistent effort, referred to as […]

Money Marketing Wheel: Spending Money, Not Time, to Generate Leads

This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. Within the marketing landscape, the Money Marketing Wheel shines as an opportunity. It allows businesses to accelerate growth through […]

Magic Marketing Wheel: Making Money Through Referral Fees

This article is part of a series on different marketing approaches for small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. The magic of this marketing wheel lies in earning money by referring leads that aren’t a good fit for your business. We’re all […]

Marketing Flywheels: High Energy Tactics Requiring a Strong First Push

This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. The Marketing Flywheels is where you put a substantial amount of initial energy into it a tactic and once […]

Marketing Wheels: How to Keep Moving to See Your Business Succeed

As I embarked on the journey to drop my wife off at the airport amidst the relentless snowfall, a curious analogy dawned upon me—the correlation between navigating through the snow-covered streets and steering our businesses through the dynamic realm of marketing. The treacherous trek mirrored the challenges we face in business; the initial struggle akin […]

Marketing Wisdom: Why Search Engines Alone Won’t Bring Leads

A couple of companies I’ve talked with recently write blogs every week. Their hope? Get leads through search engines. It’s great to create content and hopefully, it will lead to search engine traffic and leads. But many companies are competing for that traffic and have been creating content for years or decades. Rand Fishkin recently […]

Service Pages That Convert to Leads

When I work with a company that provides services, as opposed to products, I’ll have a main Services page that introduces their major services that my client offers. It’s too difficult to rank for a specific service if you have five different services all on one page only so I recommend creating individual service pages. […]

Homepages That Convert Visitors to Leads

More 75% of consumers admit to making judgments on a company’s credibility based on the design of their website. You might think this is unfair because you’re a good woodworker or painter but haven’t learned how to design websites. Some companies are so eager to get leads that they start with paid advertising, like Google […]

Choosing the Right Marketing Channel for Your Home Service Company

man using a level on a cabinet

On a podcast I was listening to recently, the host talked about not giving equal weight to all your marketing channels. And he used the analogy of college – you should have a major, minor and electives. The major channel is where you spend the most time and is the greatest source of sales for […]