Service Pages That Convert to Leads
When I work with a company that provides services, as opposed to products, I’ll have a main Services page that introduces their major services that my client offers. It’s too difficult to rank for a specific service if you have five different services all on one page only so I recommend creating individual service pages. […]
Homepages That Convert Visitors to Leads
More 75% of consumers admit to making judgments on a company’s credibility based on the design of their website. You might think this is unfair because you’re a good woodworker or painter but haven’t learned how to design websites. Some companies are so eager to get leads that they start with paid advertising, like Google […]
Choosing the Right Marketing Channel for Your Home Service Company
On a podcast I was listening to recently, the host talked about not giving equal weight to all your marketing channels. And he used the analogy of college – you should have a major, minor and electives. The major channel is where you spend the most time and is the greatest source of sales for […]
Telling Your Story Through Branding & Messaging
Everyone loves a good story. And your company has a story to tell. You might not think it’s that interesting, but you’d be surprised. People love stories that share a journey and end in a place where they can relate. Branding and messaging tell your story: who you are – what you do – why […]
The Pyramid of Local Online Marketing
A good foundation is the key to a lasting building. And using the right materials on top of that foundation adds to its longevity. The same is true of building an effective and lasting marketing strategy. Jack Jostes owns a digital marketing agency that helps the landscaping industry make a splash. I created a graphic […]
Impactful Website Content Strategy & Tactics
Our team built a website for Michelle Akers in 1996. At the time, she was the captain of the U.S. women’s soccer team playing in the Atlanta Olympics, and I helped tell her story, so she could connect with her fans. That was a great summer as they won the gold medal! It was also […]
4 Top Tips to Help Your Local Service Company Stand Out Online
Are you frustrated with online marketing for your local service business? Do you know you’re good at what you do, but feel out of your element when it comes to websites, social media, and search engines? Or you’re overwhelmed by all the choices to spend on your marketing budget, while each choice sounds like it […]
A New Look at Digital Marketing Consulting
I’ve talked to several people lately who have a need for Internet marketing and appreciated chatting with someone who has experience with this. The problem? They don’t have a budget to spend $2,000 or $4,000 per month, and they are willing to do the work themselves. That’s fine with me. Maybe one day they’ll be […]
Beginner’s Guide to Getting Google Reviews
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals.
Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step instructions on how to do it.
10 Signs It’s Time to Update Your Website Design
An old client of mine emailed a couple of days ago about making updates to their site. I designed their site in 2010 and has never been updated. A lot has changed over 10 years. I think we all know if our website needs updating. We put it off because it seems like a hassle. […]