The Power of Building Bridges with Your Competition
Partnering with your competition seems counterintuitive. However, forging strong relationships with your rivals can prove to be a strategic move benefiting both parties. This article explores the many ways businesses can thrive by turning their competitors into friends — emphasizing collaboration, mutual support, and the creation of a thriving business community. Twenty years ago, I […]
CREATING AND GROWING YOUR NEWSLETTER LIST
The digital giants like Google and Facebook want to keep their audience in their hip pockets. Using SEO is not the same as it was 15 years ago. Google and the social media sites want to keep visitors on their platforms. You need to own your tribe of folks (while using Google and social media […]
Stay Away from Amateur Web Designers
Last week I got an email from someone who needed a website. Someone offered $500 to build it for them. That sounds like a good deal, doesn’t it? When I see a price like this, I surmise the offer was by TGMBK (This Guy My Brother Knows) or a PFK (Pimply-Faced Kid). A professional web […]
Marketing Wheels: How to Keep Moving to See Your Business Succeed
During one snowstorm this past March, almost 20 inches of snow fell at our house. I love a good snowstorm but not when I must drive my wife 30 miles to fly out of town. The good news is snowplows and sun combined to make the roads driveable. The bad news is that snowplows wouldn’t […]
The Marketing Spinning Wheel: Consistent Marketing Work to Keep You Visible
This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. Continuously putting yourself in front of potential customers is essential for any business. This consistent effort, referred to as […]
Money Marketing Wheel: Spending Money, Not Time, to Generate Leads
This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. Within the marketing landscape, the Money Marketing Wheel shines as an opportunity. It allows businesses to accelerate growth through […]
Magic Marketing Wheel: Making Money Through Referral Fees
This article is part of a series on different marketing approaches for small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. The magic of this marketing wheel lies in earning money by referring leads that aren’t a good fit for your business. We’re all […]
The Hand Crank Marketing Wheel: Stepping Away from Your Desk and Getting Face-to-Face
This article is part of the series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. The Hand Crank Marketing Wheel is more manual in nature. Get out of the workshop/office and go face-to-face with […]
Marketing Flywheels: High Energy Tactics Requiring a Strong First Push
This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed. The Marketing Flywheels is where you put a substantial amount of initial energy into it a tactic and once […]
Marketing Wisdom: Why Search Engines Alone Won’t Bring Leads
A couple of companies I’ve talked with recently write blogs every week. Their hope? Get leads through search engines. It’s great to create content and hopefully, it will lead to search engine traffic and leads. But many companies are competing for that traffic and have been creating content for years or decades. Rand Fishkin recently […]