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Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals.

Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step instructions on how to do it.

Getting Google Reviews

The hard way is asking your customer to do a search for you on Google and then click on your profile if it shows up. That can work sometimes but it’s not foolproof.

A better way is to email your customer a link that will direct them to your review page and give them instructions on how to do a review.

Here are the steps:

Create a link to your Google My Business reviews page:  

  • Go to https://developers.google.com/my-business/content/faq#associate_locations_using_placeid_1
  • Enter the name of your company in the box within the map
  • Copy the Place ID when your profile shows up
  • Add your Place ID to the following URL to create your link:
    https://search.google.com/local/writereview?placeid=<place_id>
  • Your link should look like this:
    https://search.google.com/local/writereview?placeid=ChIJ4QmoLEF_a4cR-IVegCeo8X4
  • This is a long URL, so you’ll want to shorten it through an online service
  • Go to bit.ly.com and paste the URL into the box on the homepage
  • Copy the shortened URL that is created and then put it into the email you will be sending

Your customer will need to be connected to a Google account to give a review. They can login to their Google account or create one quickly if they don’t have one already.

The next step is to create an email template you will use to ask for the review.

Creating an Email Template

Here is some basic text of an email that I use for a local service company I run. Feel free to copy this into a separate document to use. Feel free to change it any way you’d like:

********

Hi < name >,

I would like to ask you to consider doing a Google review for me.

I’m trying to get the word out concerning our business, and having a good amount of reviews on Google really helps me out with my visibility on the search engines.

If you choose to do a review, just go to: http://bit.ly/2iYTREe

You will need to sign into your Google account (if you aren’t signed in already) to give the review. If you don’t have a Google account, it will only take a few minutes to create one.

Feel free to write whatever you feel would be helpful for others who are researching services like ours. Don’t feel like you must write a super long review. Here are some ideas of what you could include in your review:

  • What was your career like before meeting me?
  • How did our prices compare to other people who gave you quotes?
  • What did you feel about the quality of the work?
  • Did our crew clean up well after the problem?

Thank you so much for considering this. Please let me know if you have any questions.

*******

I would suggest sending out this email to anyone who’s bought something from you or used your service. Before you know it, you could have 5, 10 or 20 new reviews, which will help in the search engines. And keep asking for them.

If you’re starting to nail this, then the next step would be to use a service called Get 5 Stars (www.get5stars.com). It was started by someone well-known in the local SEO community and it has a ton of usefulness for managing your reviews. It’s a paid service and would be worth it to use it for a larger company.

That’s about it for getting reviews. Get in touch with me at 720-427-5560 or dave@greenchair.net if you have any questions and some suggestions.

BONUS

There are some other questions you might try to use if you’re a local service professional:

  • Was this the first project you had us work on?
  • How did our prices compare to other people who gave you quotes?
  • What was most helpful for you?
  • What was the result of working with us?
  • What did you feel about the quality of the workmanship?
  • Would you hire us again to do a project for you?
  • Would you recommend us to a friend or family member?

 


Photo by Bonnie Kittle on Unsplash