Beginner’s Guide to Getting Google Reviews

getting google reviews

Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals.

Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step instructions on how to do it.

Getting Google Reviews

The hard way is asking your customer to do a search for you on Google and then click on your profile if it shows up. That can work sometimes but it’s not foolproof.

A better way is to email your customer a link that will direct them to your review page and give them instructions on how to do a review. The easiest way to get this link is to log in to your Google My Business account and click on the link on the dashboard that says, “Get more reviews”. Just copy the link and send it to your client.

Your customer will need to be connected to a Google account to give a review. They can log in to their Google account or create one quickly if they don’t have one already.

The next step is to create an email template you will use to ask for the review.

Creating an Email Template

Here is some basic text of an email that I use for a local service company I run. Feel free to copy this into a separate document to use. Feel free to change it any way you’d like:


Hi < name >,

I would like to ask you to consider doing a Google review for me.

I’m trying to get the word out concerning our business, and having a good amount of reviews on Google really helps me out with my visibility on the search engines.

If you choose to do a review, just go to:

You will need to sign in to your Google account (if you aren’t signed in already) to give the review. If you don’t have a Google account, it will only take a few minutes to create one.

Feel free to write whatever you feel would be helpful for others who are researching services like ours. Don’t feel like you must write a super long review. Here are some ideas of what you could include in your review:

  • What was your career like before meeting me?
  • How did our prices compare to other people who gave you quotes?
  • What did you feel about the quality of the work?
  • Did our crew clean up well after the problem?

Thank you so much for considering this. Please let me know if you have any questions.


I would suggest sending out this email to anyone who’s bought something from you or used your service. Before you know it, you could have 5, 10 or 20 new reviews, which will help in the search engines. And keep asking for them.


There are some other questions you might try to use if you’re a local service professional:

  • Was this the first project you had us work on?
  • How did our prices compare to other people who gave you quotes?
  • What was most helpful for you?
  • What was the result of working with us?
  • What did you feel about the quality of the workmanship?
  • Would you hire us again to do a project for you?
  • Would you recommend us to a friend or family member?


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Photo by Bonnie Kittle on Unsplash

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