by Dave Carlson | Jan 4, 2018 | home, Local SEO, Small Biz Marketing
Should, should, should. We need to quit shoulding on ourselves. Small business owners face an overwhelming number of things they should be doing. It’s 2018. Time for a fresh start. Rather than heap guilt on you about the million things you aren’t doing, let’s pick a...
by Dave Carlson | Dec 15, 2017 | Digital Marketing, home, Local SEO, Small Biz Marketing
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals. Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step...
by Dave Carlson | Dec 11, 2017 | Before/After, home, Website Design
I recently redesigned the website for Hands of the Carpenter. They are a nonprofit in the Denver area that seeks to help single moms and widows with reliable transportation in their move toward self-sufficiency. They do this through vehicle placement, repairs,...
by Dave Carlson | Nov 1, 2017 | Business, Customer Service, home
Nick was checking his phone as we waited for a presentation to begin. On his phone’s background was a picture of a dog. I asked Nick about it. It was his dog that had recently passed away. He said he was the best dog ever. Nick’s dog had some border collie in him and...
by Dave Carlson | Sep 9, 2017 | Before/After, Website Design
Doing a Before/After picture with your own design is a bit awkward. You can’t bash the previous designer because you were the previous designer. But that was over five years ago. The new site is a vast improvement in design and function. It has a richer, more...
by Dave Carlson | Sep 2, 2017 | Business, Graphic Design, home, Small Biz Marketing
This afternoon I looked through a stack of business cards. I collected them over the last several months and have great intentions of inputting them into my database. So many of them were so generic that it would never inspire me to call the person who gave them to...
by Dave Carlson | Aug 24, 2017 | Business, home, Website Design, WordPress
Last week I got an email from someone who needed a site. Someone offered $500 to build them a site. That sounds like a good deal, doesn’t it? When I see a price like this I surmise the offer was by TGMBK (This Guy My Brother Knows) or a PFK (Pimply-Faced Kid). A...
by Dave Carlson | Jul 24, 2017 | Small Biz Marketing
I’ve talked to several people lately who have a need for Internet marketing and appreciated chatting with someone who has experience with this. The problem? They don’t have a budget to spend $2,000 or $4,000 per month, and they are willing to do the work...
by Dave Carlson | Apr 30, 2016 | Small Biz Marketing, Small Biz Perspective
On the TV show Restaurant: Impossible, host Robert Irvine fixes failing restaurants in two days on a $10,000 budget. He helps improve cash management, décor, and ownership issues. One thing he consistently does each episode is reduce the size of their menu. When there...
by Dave Carlson | Feb 23, 2016 | Customer Service, Small Biz Marketing, Small Biz Perspective
Wouldn’t it be nice to have a crystal ball to predict which prospects will be problematic clients or a bad fit for your business? Everyone knows a good crystal ball can be expensive and unpredictable. What we really need is common sense, preparation and a strong will....
