I’ve talked to several people lately who have a need for Internet marketing and appreciated chatting with someone who has experience with this. The problem? They don’t have a budget to spend $2,000 or $4,000 per month, and they are willing to do the work...
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals. Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step...
An old client of mine emailed a couple of days ago about making updates to their site. I designed their site in 2010 and has never been updated. A lot has changed over 10 years. I think we all know if our website needs updating. We put it off because it seems like a...
Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat...
The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans....
About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me...
Over the last couple of years, I’ve had a side hustle of refinishing furniture and making large signs out of old fence slats. I’ve even converted an old piano into a wine bar. Things got more serious about a year and a half ago when I started working part-time for 4...
Should, should, should. We need to quit shoulding on ourselves. Small business owners face an overwhelming number of things they should be doing. Rather than heap guilt on you about the million things you aren’t doing, let’s pick a couple of things that will move you...
I recently redesigned the website for Hands of the Carpenter. They are a nonprofit in the Denver area that seeks to help single moms and widows with reliable transportation in their move toward self-sufficiency. They do this through vehicle placement, repairs,...
Nick was checking his phone as we waited for a presentation to begin. On his phone’s background was a picture of a dog. I asked Nick about it. It was his dog that had recently passed away. He said he was the best dog ever. Nick’s dog had some border collie in him and...
