by Dave Carlson | Oct 29, 2022 | Branding, Content Marketing
Everyone loves a good story. And your company has a story to tell. You might not think it’s that interesting, but you’d be surprised. People love stories that share a journey and end in a place where they can relate. Branding and messaging tell your story:...
by Dave Carlson | Apr 13, 2022 | Local Marketing, Website Design
A good foundation is the key to a lasting building. And using the right materials on top of that foundation adds to its longevity. The same is true of building an effective and lasting marketing strategy. Jack Jostes owns a digital marketing agency that helps the...
by Dave Carlson | Feb 14, 2022 | Content Marketing
Our team built a website for Michelle Akers in 1996. At the time, she was the captain of the U.S. women’s soccer team playing in the Atlanta Olympics, and I helped tell her story, so she could connect with her fans. That was a great summer as they won the gold medal!...
by Dave Carlson | Feb 2, 2022 | Local Marketing
Are you frustrated with online marketing for your local service business? Do you know you’re good at what you do, but feel out of your element when it comes to websites, social media, and search engines? Or you’re overwhelmed by all the choices to spend on your...
by Dave Carlson | Aug 12, 2021 | Local Marketing
I’ve talked to several people lately who have a need for Internet marketing and appreciated chatting with someone who has experience with this. The problem? They don’t have a budget to spend $2,000 or $4,000 per month, and they are willing to do the work...
by Dave Carlson | Aug 10, 2021 | Local Marketing
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals. Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step...
by Dave Carlson | Nov 23, 2020 | Website Design
An old client of mine emailed a couple of days ago about making updates to their site. I designed their site in 2010 and has never been updated. A lot has changed over 10 years. I think we all know if our website needs updating. We put it off because it seems like a...
by Dave Carlson | Apr 9, 2020 | Content Marketing
Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat...
by Dave Carlson | Apr 9, 2020 | Content Marketing
The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans....
by Dave Carlson | Apr 9, 2020 | Content Marketing
About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me...
