Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat...
The first content I wrote for the Internet was in summer 1996. Our team was building a website for Michelle Akers, the captain of the U.S. women’s soccer team at the Olympics in Atlanta. What I was doing was telling her story and helping her to connect with her fans....
About 25 years ago, I sat across from Larry, a graphic designer. He sketched a pair of salt and pepper shakers in his sketchbook as we talked. He told me he used the book to write down cool ideas, draw sketches, and glue in samples of things he liked. And it got me...
Over the last couple of years, I’ve had a side hustle of refinishing furniture and making large signs out of old fence slats. I’ve even converted an old piano into a wine bar. Things got more serious about a year and a half ago when I started working part-time for 4...
Should, should, should. We need to quit shoulding on ourselves. Small business owners face an overwhelming number of things they should be doing. Rather than heap guilt on you about the million things you aren’t doing, let’s pick a couple of things that will move you...
Customer reviews are the lifeblood of many local businesses, no matter what industry you’re in. This can be especially important for local service professionals. Most businesses don’t know how to ask for reviews. This article will give you simple step-by-step...
I recently redesigned the website for Hands of the Carpenter. They are a nonprofit in the Denver area that seeks to help single moms and widows with reliable transportation in their move toward self-sufficiency. They do this through vehicle placement, repairs,...
Nick was checking his phone as we waited for a presentation to begin. On his phone’s background was a picture of a dog. I asked Nick about it. It was his dog that had recently passed away. He said he was the best dog ever. Nick’s dog had some border collie in him and...
Doing a Before/After picture with your own design is a bit awkward. You can’t bash the previous designer because you were the previous designer. But that was over five years ago. The new site is a vast improvement in design and function. It has a richer, more...
This afternoon I looked through a stack of business cards. I collected them over the last several months and have great intentions of inputting them into my database. So many of them were so generic that it would never inspire me to call the person who gave them to...
