Homepages That Convert Visitors to Leads
More 75% of consumers admit to making judgments on a company’s credibility based on the design of their website. You might think this is unfair because you’re a good woodworker or painter but haven’t learned how to design websites. Some companies are so eager to get leads that they start with paid advertising, like Google […]
The Pyramid of Local Online Marketing
A good foundation is the key to a lasting building. And using the right materials on top of that foundation adds to its longevity. The same is true of building an effective and lasting marketing strategy. Jack Jostes owns a digital marketing agency that helps the landscaping industry make a splash. I created a graphic […]
Impactful Website Content Strategy & Tactics
Our team built a website for Michelle Akers in 1996. At the time, she was the captain of the U.S. women’s soccer team playing in the Atlanta Olympics, and I helped tell her story, so she could connect with her fans. That was a great summer as they won the gold medal! It was also […]
10 Signs It’s Time to Update Your Website Design
An old client of mine emailed a couple of days ago about making updates to their site. I designed their site in 2010 and has never been updated. A lot has changed over 10 years. I think we all know if our website needs updating. We put it off because it seems like a hassle. […]
Make Your Website Content Easier to Read
Make your online content easier for people to read so they actually read it! This is really more of a design issue than a content issue, but it’s worth taking note of. The following information would be for on-page content for a website. This would be somewhat different for a print piece: Color Normally a […]
Stay Away from Amateur Web Designers
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Last week I got an email from someone who needed a website. Someone offered $500 to build it for them. That sounds like a good deal, doesn’t it? When I see […]
The Five and a Half Ways Business Owners Tackle Digital Marketing
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] The phone rings and you think, Oh that could be a potential customer. But then the canned message says they are from Google and you need to fix your […]
What’s Your Website Worth to Your Company?
The woman on the TV show, Barter Kings, had to decide whether or not she was going to trade an army truck she had for a photo booth. The photo booth was only worth $3,500 and the truck was worth $9,000. You’d think it would be a no-brainer — who in their right mind would make […]
What to Look for in a Web Designer
When you are in the process of building your business website, hiring an experienced and talented Denver web designer is extremely important. In Denver, less than 33 percent of small businesses have a professionally designed site. With more and more consumers in Denver turning to the Internet to research local businesses, you can see how […]