Marketing Flywheels: High Energy Tactics Requiring a Strong First Push

This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed.

The Marketing Flywheels is where you put a substantial amount of initial energy into it a tactic and once it’s set up and running well, less energy is required to maintain it. The time and effort required is determined by how central it is your lead-generation efforts, as well as the difficulty of the task. Not all marketing channels are created equally.

Types of Flywheels

  • Informal partnerships
  • Search Engine Optimization
  • Website conversion optimization
  • Google Business Page

I put partners on this because it does take a while to develop relationships with people you trust and feel comfortable sending and receiving leads from or working closely with. You don’t want to jump into a relationship willy-nilly.

Here are some types of partnerships I’ve experienced:

  • Strategic partners: they offer complementary services
  • Referring partners: you send leads back and forth
  • Working partners: they work on your behalf or you work on their behalf on client work.

Another marketing tactic that takes a lot of initial energy is Search Engine Optimization (SEO). People don’t realize how difficult it is, especially if your website is new. I won’t go into a lot of details, but it takes a lot of time and expertise to do it right.

I would suggest hiring an SEO agency or expert to work closely with to get the wheel rolling in the right direction. You can always take over doing the daily tasks later if you don’t want to keep paying for it.

The Marketing Flywheel is foundational to your marketing plan. When done correctly, you can set it and forget it with a minimum of effort each month.

Image by Les Chatfield

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