The Marketing Spinning Wheel: Consistent Marketing Work to Keep You Visible

This article is part of a series of articles that talk about different approaches to marketing small businesses. Click here to read the initial article, Marketing Wheels: How to Keep Moving to See Your Business Succeed.

Continuously putting yourself in front of potential customers is essential for any business. This consistent effort, referred to as “marketing momentum” or the “marketing spinning wheel,” encompasses various activities you or your team performs regularly, or that you outsource to external professionals.

The goal is not to bombard potential customers with sales messages, but rather to establish yourself as a valuable resource within the community. This can involve a variety of marketing channels, including:

Social media: Regularly posting engaging content, interacting with followers, and sharing relevant information positions you as a thought leader in your industry.

Email newsletters: Provide valuable content to your email subscribers to nurture leads and keep them informed about your latest offerings.

Text messaging: Targeted text message campaigns can be a permission-based way to send special offers or updates to your customers.

Podcasts: Creating or participating in podcasts allows you to reach a wider audience and showcase your expertise.

Search Engine Optimization (SEO) as Part of the Marketing Mix

SEO is another important aspect of the marketing spinning wheel. By optimizing your website, you can increase your visibility in search engine results pages (SERPs) for relevant keywords. This can lead to organic website traffic and generate qualified leads.

While ongoing SEO efforts are necessary, it’s beneficial to consult with an SEO expert initially to establish a strong foundation. This might involve website structure optimization, link building strategies, and claiming and optimizing your Google Business Profile. Once this initial groundwork is laid, you can maintain your SEO presence through ongoing content creation and website updates.

By combining these various marketing channels and consistently providing value to your target audience, you can build brand awareness, generate leads, and ultimately achieve your business goals.


Photo by Frederick Marschall on Unsplash

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