What to Look for in a Web Designer

When you are in the process of building your business website, hiring an experienced and talented Denver web designer is extremely important. In Denver, less than 33 percent of small businesses have a professionally designed site.

With more and more consumers in Denver turning to the Internet to research local businesses, you can see how failing to invest in the design of your site can affect your lead generation and ultimately your sales revenue. But if you are not experienced with web design or Internet marketing, choosing to build your own site and generate traffic can be too much to handle.

If you are looking for the best web designer in Denver, here are five important factors to consider.

1. Check Out the Designer’s Portfolio

If you hire an independent web designer or a firm, you need to take time to look over their portfolio. All professional designers have portfolio, whether they design websites or home interiors. You should get a feel for the design of each website they were contracted to complete, the functionality, and unique features. If you fail to look at the designer’s portfolio, you are walking into the contract blind.

2. Understands the Importance of Design and Internet Marketing

The design of your website goes hand in hand with Internet marketing. A poor design is not going to appeal to the search engines or the searchers. Your professional website needs to be simple but still professional. It should be keyword optimized, have navigation that the search engine spiders can understand, and still be designed for the user.

3. Experience

Website designers are entering the industry all of the time. Some of these designers have years of experience working for Denver firms and others are self-taught. You want to hire a professional who has experience designing all types of website templates and web pages. Make sure you ask how long the designer has been in business and how they were trained to do what they do.

4. Realizes the Importance of Good Content

You can have a beautiful website but that website is not going to generate traffic if you have poor quality content. The content on your website is just as important as navigation, sitemaps, and everything else. Your web designer must realize the importance of quality content. If they are too focused on the templates, the programming, and the graphics, you might overlook posting quality content.

5. The Call to Action

Consumers are not going to call you if you do not tell them to. You have to have a call to action somewhere on the landing page of your website. If this is missing, all of the prospects that visit you might abandon your page. Make sure the designer will focus on moving a visitor to action or your efforts will be in vain.

Not all Denver web designers are created equally. Some lack the experience they need, some lack knowledge of Internet marketing, and others lack the portfolio. Make sure you take time to choose a professional who will help you build your business expand. If you do this, you will never regret making the investment into your professional business website.


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